Singapore Specific Data Types and Definitions

The folloing Data type may be selected:

TARP -Audience reached, weighted by the minutes spent viewing (000’s). Also known as TARP in Thousands, or average audience

Gross TARP-Projections summed by day across the period selected. Where more than one episode airs in a day then the projections for each episode will be totaled

Peak TARP -The peak projection achieved in a zone/program. NA's will be given if zones/programs crossover

Floor TARP-The lowest projection in a zone/program. NA's will be given if zones/programs crossover

TARP % -Target Audience Rating Points = Projections x 100 (%) / Potential

Gross TARP % - TARPs summed by day across the period selected. Where more than one episode airs in a day then the TARPs for each episode will be totaled

Peak TARP % - Highest Tarp achieved across a program/zone

Floor TARP % -Lowest Tarp achieved across a program/zone

Reach - Unique audience reached, unweighted (000’s), based on the Viewing Minute selected. (1 min, 5 min continuous, etc.)

Reach % - Unique audience reached, expressed as a percentage of the Potential, based on the Viewing Minute selected. (1 min, 5 min continuous, etc.)

Frequency -The average number of times that an individual watched a program/zone

Average Weekly Reach - Cumulative audience reached averaged by week (000’s) for the period selected. Will equal Cumulative Reach for one week

Average Weekly Reach % - Actual audience reached averaged by week for the period selected, expressed as a percentage of the potential

Average Daily Reach - Cumulative audience reached averaged by day (000’s) for the period selected. Will equal Cumulative Reach for one day

Average Daily Reach % - Actual audience reached averaged by day for the period selected, expressed as a percentage of the potential

1 Minute Average Reach -Average Reach based on a 1 Viewing Minute

1 Minute Ave Reach % - Average Reach expressed as a percentage, based on 1 Viewing Minute within the same Report, expressed as a percentage of the Potential

1 Minute Cume Reach - Unique viewers reached for a program or zone

1 Minute Cume Reach % - Unique viewers reached for a program or zone expressed as a percentage

Share To All % - Share of a station, network or program expressed as a percentage. Share is measured against all viewing including FTA and CATV

Share To Type % - Share of a station, network or program expressed as a percentage. Share is measured against local viewing only e.g. if it is a FTA station, it is measured against all FTA. If it is a CATV station, it is measured against all CATV

Share to Selected % - Share of a station, network or program expressed as a percentage. Share is measured against selected stations only – both FTA and CATV

Universe - Maximum reachable audience (000’s). Also known as Universe or Population Potential

Sample Size - Size of the sample of panelist for that survey period in units

Duration - Cumulative length of a program or time period in hours and minutes across the period selected

Average Time Spent - Average time spent viewing per episode in hours and minutes (where there is more than one episode). This will match Time Spent/Viewer for a single episode

Average Time Spent % - Average time spent viewing per day expressed as a percentage

Median Age - Middle age of the audience reached, within the selected demographic

Weekly Viewing/Viewer - Total weekly time spent viewing in hours and minutes for the average viewer across the period selected

Weekly Viewing/Demo - Total weekly time spent viewing in hours and minutes for the potential audience (reached or not) i.e. average person in the market

Viewing/Viewer - Total time spent viewing in hours and minutes for the average viewer across the period selected

Viewing/Demo - Total time spent viewing in hours and minutes for the potential audience (reached or not) i.e. average person in the market

Profile % - Target demographic audience expressed as a percentage of a base demographic audience

Profile Index - Relative performance of a target demographic against a selected base demographic (indexed as 100)

Peak Minute - The minute in which the highest audience was achieved

Floor Minute - The minute in which the lowest audience was achieved

Peak Offset - The amount of minutes since the start of the zone/program that the peak minute was achieved

Floor Offset - The amount of minutes since the start of the program that the lowest minute was achieved

Rate - Allows you to view rates according to the spot duration you select (i.e. 15 sec, 30 sec, etc.)

Cost per TARP - Provides you with the Cost per Thousand (i.e. Projections) for the spot duration selected

Cost per TARP % - Provides you with the Cost per TARP for the spot duration selected

Cume Reach (RF) - Cumulative unique audience reached, unweighted (000’s), based on the Viewing Minute selected. (1 min, 5 min continuous, etc.)

Cume Reach % (RF) - Cumulative unique audience reached, expressed as a percentage of the Potential, based on the Viewing Minute selected (1 min, 5 min continuous, etc.)

Cume Reach (RF) (DIFF) - Gained unique audience reached, unweighted (000's), based on the Viewing Minutes selected (1 min, 5 min continuous, etc.)

Cume Reach % (RF) (DIFF) - Gained unique audience reached, expressed as a percentage of the Potential, based on the Viewing Minute Selected (1 min, 5 min continuous etc.)

Reach (RF) - Unique audience reached (000's), when using this data type for spot analysis reports (VSB, Optimiser as Post Buy/Promo) it will tak into account the % of spot viewing setting (R&F Apply Weighting to seconds viewed) and weighting options setting (R&F Percentage viewed to be counted (greater than)) as specified in Fusion Settings>Report Processing Section.

Reach %(RF) - Unique audience reached, expressed as a percentage of the Potential, when using this data type for spot analysis reports (VSB, Optimiser as Post Buy/Promo) it will tak into account the % of spot viewing setting (R&F Apply Weighting to seconds viewed) and weighting options setting (R&F Percentage viewed to be counted (greater than)) as specified in Fusion Settings>Report Processing Section.

Exclusive TARP - Exclusive audience reached, based on your Media selection, weighted by the minutes spent viewing (000’s)

Duplication TARP - The shared or "duplicated" audience reached, based on your Media selection, weighted by the minutes spent viewing (000's)

PUT (All TV) - The number of people watching television displayed as a minute average, based on all sub-networks

PUT (To Type) - The number of people watching television displayed as a minute average, based on type i.e. FTA, CATV, etc.